Owner

Red Birdie Designs, LLC - Lafayette, IN

May 2015-Present

 

• Founded graphic design company (sole proprietor)

• Work with a diverse customer base (from local small businesses to multi-million dollar international corporations) to provide print and digital graphic design materials

• Specialize in developing branding and marketing strategies for start-up companies 

• Provide consulting services to help organizations improve both internal and external communications 

 

Director of Communications

Salud Revenue Partners - West Lafayette, IN

July 2022-June 2024

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• Created new corporate communication role

• Managed executive communications including, coaching, editing, and ghost writing

• Led change and crisis communications for company

• Conducted comprehensive internal communication audit to identify gaps and needs and develop baseline metrics

• Conducted external communication audit, including competitive analysis, SWOT analysis, and sales battlecard

• Developed internal and external communication strategic plans, including measurable goal alignment, KPI’s, and priorities

• Researched and implemented tools, resources, and trends to help achieve corporate communication goals, improve and streamline the capture of communication analytics, and achieve maximum ROI

• Spearheaded SharePoint development project to create modern, more efficient company intranet platform

• Led extensive redesign of both internal and external websites and social media accounts, including developing  content and SEO strategies and implementing analytics

• Created internal and external communication charters to improve efficiency and effectiveness of communications

• Updated brand identity, guidelines, and marketing collateral to improve brand image

• Developed media and public relations plan, including press room, leadership visibility, and ESG initiatives

 

​Assistant Manager, Communications & External Relations 

Subaru of Indiana Automotive, Inc. - Lafayette, IN

March 2008 – May 2015

 

• Led communication department in all internal and external communication activities including marketing, public relations, print, web design, video production, event management, and employee engagement campaigns

• Developed communication strategies to align with overarching business plan and company goals

• Developed numerous external marketing campaigns to improve company image, gain customer loyalty, promote public relations events, and assist in recruiting efforts

• Created numerous internal marketing campaigns to increase employee engagement and education, improve safety, and ensure targets were met

• Designed and implemented new external corporate website, new employee intranet, and various websites to support specific campaigns in order to expand and streamline company’s communication efforts while reducing costs

• Managed local, regional, and national press events and media communication

• Designed branding for several projects and campaigns, developed brand standards for corporate brand, and ensured compliance for brand integrity

• Conducted regular communication audits (through surveys, focus groups and interviews) and monitored communication methods (through various web analytics, feedback forms, media and social media monitoring) in order to continually improve plans and processes for optimal results and return on investment

• Implemented several electronic data gathering and reporting processes in order to reduce man-hours, cut costs, eliminate redundancy and improve accuracy

• Served on various boards and committees in order to build vital relationships with key political, business, and community leaders

 

Supervisor of Community Programming

Comcast / Insight - Lafayette, IN

September 2000 – March 2008

 

• Hired, trained, and coached production staff and interns and ensured departmental growth and achievement through tremendous company and industry changes

• Earned statewide community programming and company-wide employee relations awards

• Produced thousands of local and regional cable television programs, educational and training videos, corporate and marketing videos, marketing spots, PSA’s, print materials, and web graphics

• Led production teams during election coverage, athletic event coverage, governmental meeting coverage, and other live and taped multi-camera events

• Orchestrated several community relations projects, acting as both project director and company representative

• Assisted each department with organization and communication improvement through database design, intranet management, focus groups, and print communications

• Significantly increased revenue each year through creative problem solving, smart budget cuts, and the launch of several innovative projects

• Developed comprehensive television production workshops for public access users that ensured full FCC regulation compliance while educating the public about the art of television production

 

Production Director 

WLFI TV18 – West Lafayette, IN

August 1999 – September 2000

 

• Hired, trained, and supervised staff of 15 in video production

• Developed EEO tracking program to comply with new EEO regulations

• Produced hundreds of commercial spots from strategic marketing plan development, to taping, editing, client presentation, and broadcast playback

 

Copywriter/Production Assistant/Traffic Assistant

Insight Media Advertising – Lafayette, IN

February 1997 – February 1999

 

• Developed hundreds of strategic marketing plans and commercial advertising scripts

• Assisted in all aspects of video production, sales research, and traffic coordination

• Earned bronze Telly Award for long-form political video